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Showing results for. Show only Search instead for. Did you mean:. Welcome to the Community! Get started here. A LUV Story. Not applicable. One of my favorite holidays is Valentine's Day, but it always raises one of those internal "chicken or the egg"dilemmas with me. Or, are those associations the result of my love of Valentine's Day? The answer is "yes. I want to share it here because you probably have seen the word "LUV" associated with Southwest Airlines in some regard. However, if you are new to Southwest or, even better, a new Customer and by the way, what took you so long?
Since we are running other St. Almost 37 years ago, our first jets took flight from our home, Dallas Love Field. Although we do everything possible to show how much we love our Customers, the airport's name has nothing to do with romance or geniality because its origin goes back to when Army First Lieutenant Moss Lee Love was killed in a training accident in San Diego. Turn on desktop notifications for breaking stories about interest?
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Southwest Airlines Co. LUV has become a staple of travel for consumers within the United States. While many other airlines boast more accommodating features and more lavish upgrades, Southwest Airlines has stuck to a business model of shorter, cheaper flights that cater to consumers looking for quick and painless flight plans.
While Southwest Airlines has become synonymous with airline travel, there are quite a few things that most consumers don't know about the company. Find out about four things that every consumer should know about Southwest Airlines. One of the amazing things about Southwest Airlines is the efficiency of its operations. Known to have a great gate-to-gate turnaround time and consistent on-time logistics , it's interesting to note that its quick turnaround time was born out of failure.
Back in , when the airline was getting off the ground, it had to sell one of its four Boeing s to make payroll and remain in business. In spite of selling a quarter of its aircraft, Southwest remained focused on maintaining its four-aircraft schedule. To handle the demand of a four-aircraft schedule with only three planes, Southwest Airlines implemented a minute turnaround to make the schedule work. Southwest Airlines keeps that operational efficiency as one of its core differentiators to this day, continuing to implement a quick turnaround so consumers can get from point A to point B as quickly as possible.
While Southwest Airlines can take a consumer all over the U. Back in , a group of Texas investors decided to buck the traditional airline industry and provide consumers with a commuter airline option. Because the carrier is based at Dallas' Love Field — and they couldn't get LOV because that's being used by a website for singles ahem.
And Southwest is forever sharing that "luv" by putting it on souvenirs and in ad campaigns, not to mention their signature heart-shaped drink stirrers, should you order a cocktail. Not every airline gets a cool name like LUV , though, which leads me to Midwest. Yes, meh — or as the Urban Dictionary defines it: "a verbal shrug of the shoulders. If you seek an explanation for these symbols, the New York Stock Exchange says, "In each marketplace, the NYSE, the American Stock Exchange, and others — allocates symbols for companies within its purview, working closely to avoid duplication.
None of the airlines' symbols are quite so amusing, though you might get a laugh out of Hawaiian's — its symbol is HA. Sounds a little smug, doesn't it? But then, the airline is based in a tropical paradise so maybe they can afford to gloat. I know what you're thinking; why don't all they just trade under the symbol FEE? Or let's get really creative: how about JetBlue trading as WHEE — the sound a flight attendant makes as he slides down the emergency chute in a spectacular exit?
Or what if we did away with symbols altogether and just went with pictures, like Aer Lingus' shamrock or Qantas' kangaroo?
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