I have my apple notebook, the big one and I had this little mixer that I still have. I think we stole from AIR America is. That was the one that was in the break room It's an mdr six. They don't make anymore. I misunderstand it. Your mic stands. The a desktop mic stands these giant MIKE's and I, but there, in the middle of all my garbage, just boxes storage with guests, at the table, and it was right there for a long time.
I remember when I got the booms. It was like a big day when I started moving the boxes but that's how the early episodes in he started. Well, that's because it we're talking about how you know. Most of this is just you and I going back and forth on these decisions and questions, and I have to go back to the questions that our listeners in this one comes from Derek and he will.
Is it just you and Brandon that run the entire w t F empire? Are there no minions beyond the cats? Is w t f d I y, and the answer to this is like yes with a but right like that the thing that we have maintained since day. One is that this thing is ours: we control it, we own it overseer yeah. We have absolutely had not just help from lots of people but we're in strategic partnerships. Now that help the thing get done right and probably the person who works on the show.
He assists us both yeah, but by he's able to be here be here. If you need him here for guests and that role, We filled over the years by several other people. I was in New York, helped out on my end with that kind of stuff. Was that one though Ashley Grass, Sharia, actually Grass Shaw and Bryan Fernandez, was your like first assistant, who was doing stuff for you, so they've all been people?
Who've were on the show or emailed guests or done things of that nature, but also early on anesthesia kusaki stop. Which was as user woman, that that worked in the same building as there who was moving back when I got actor. Lai didn't have that much money when I started doing the show at home So she was my roommate for awhile time right, and so she was there during all this stuff, where I took that you know the bath with the with the jeans on yes, she help me like collate all the names of the donors because you're on donor model.
That's like that's such a perfect example of how we were operating. We just like, you know it had to be done and help me do this to someone who was a well wisher a friend.
You know. Nowadays it's a little more routinized like I said we have partnerships like we're. We're partners with Stitcher for archives. Archives are at stitcher premium, but primarily our relationship with them is, with their ad division, MID roll yeah. I was selling the ads myself for three four years and it just got be too overwhelming that my plate was full. So every time or plate has gotten full. We've said How do we move this to someone else, but also that's an example of how the business of podcasting grew at your simultaneous?
We too are being in it, because I, when I did not have cash incentive, we did didn't know what we were doing other than providing doing this thing. We love doing without really a queer. Business model 'cause at the beginning, we were taking donations and it was until just a couple years ago, where we like realized that there were still.
There were like you, we don't we're we're good yeah. I'm of them are like no, no, no, no he'll give you give you ten dollars a month, yeah yeah that that's absolutely true. I mean the first annual ad that we annual meeting they bought for a whole year. Yeah was stamps dot com yeah. They gave us in number of what the cost would be, and we look at that like per episode that comes out to axe right great- and I said you want to do this- you said yeah, let's go for it, let's do it, let's try it out and we were making no money beyond like the donations that you're talking about that.
We were asking people to use to support Sean and I was doing the bankroll and I know how to do it and we had it, like. You know, list all the things that were coming yeah from the right, my dumb spread sheets. We had a. I did do that every month I remember loading those envelopes which Sticker Yash, wag and so good to be done with that stuff.
But I just remember that the business. When you talk about that time, you know Rogan, comes on the scene. Nerdist comes on the scene, you know within a couple of years when we started the podcasting landscape storage to get. Bigger with people, I knew and people experimenting with, do we we make it a premium. Do we not make it a premium? How do you grow enough audience if it's a premium right so like in MID roll, was something that came years later, that somebody finally got the idea to create general Rick Olrich, the the founder and Co Co creator of the your Wolf network right with Scott Aukerman, yeah and- and you know, with somebody who wanted to work with us- I'm you know basically, since the moment started, doing that he was always talking with us and we just developed a kind of collegial relationship with him 'cause.
He was another guy in our space. That's a thing that gets forgotten. Is that, like all of us who were in that era, starting out doing this, we all communicated we all. I talked to everybody, you could call. You know you call. You could talk to Doug Benson right role. What we're is working out for you is yeah how's, this yeah, that that that was a big part of it and- and I have to get you know the the relationship with Jeff, because of that type of back and forth He would call me for advice, I would call him for advice and then he would say how are we going to work together on this?
Well, we don't really need xy and Z and became very obvious. The type of thing that we needed was help with our ad sales. We're just doing it all myself, basically like too old connections. Terrestrial stuff is terrestrial style, add selling here, but that was a good example of the business growing around us, but ultimately they answered that guys question.
You know: we've had a lot of support, not had the a part time assistant that have helped out and and and managers that yeah and people in the Mallee Van Valkenburg out on your team, now helps us all the time, the avid Martin as well and Rob Yurio. Who was like your. My county, regional accountants and heat now just manage is our books. You know yeah well now we have books, but the bottom line is the actual thing that you hear on the air is.
Is me and Brendan? Really, you know whatever the support is, but it's always me in you, but he really is the way it works is like. I do the wrong thing. I send it to you, you do your thing and, like you, we that he opportunities and we had discussions about, do we want to start a network.
Do we want to produce other shows? Do we want to be part of a network we knew early on? We did not want to be part of a network. We had our own thing. We were a big pod. We were doing fine, we're not don't think either. One of us are really sort of entrepreneurial in spirit, wear weave. It would be nice to make money not doing anything in just to have a something we could sell, but we're also workers right. So I don't know that people really realize just how much work goes into this. In terms of talking to people, get.
I'm ready to talk to people, scheduling things and then your job, where you sit with an episode for two three hours four hours, however long it takes you to meticulously dude production of the episode in post it, but busy comes down to that is so like that's the difference like we are very meticulous about how and we do this in what we do and it's very time consuming, and it's a lot right, but I did indeed never changed.
Yeah been the same. I mean, like things, get easier for us and things become more routine yeah, but we've essentially are still doing the same process.
We did done since the minute we started breaking and it's all work and it's the work we can manage into work. We can handle. That's the other thing when you're, slightly sort of you know, perfectionist and and sort of like driven is that I don't think you- and I are great at delegating the we do. What we do is how we do it like. I said here by myself: you sit by yourself when we do our thing.
It's not. It's like you know I'll. Take I I will say it, but it is easy for me to to ask if I'm in a situation. It's easy me to say all right. I don't want to handle this anymore, like our booking yeah, and to me to shift that too. In a yeah, that's going to do that that we pay money to to hand yeah. I ran out of friends. I ran out. I ran out of knowing somebody who knows somebody right.
I don't have a rolodex full of people, I'm not. I don't do well with like hunting down right folks, so you know it only makes sense for me at that point to work with someone and we work with that central booking central town booking, which is Joanna Jordan, who was Letterman Booker and yeah. We're runs around shop now, books, Kimmel yeah, we It is a big help to us, because we get a lot of the people that come through the circuit they know of our show and they have contact with them.
Eddie and Abigail Parsons who's. Our lead Booker, is always on those connected route. So now we get pitched people yeah, absolutely there's a question from Doug, he said I'm curious. If there are some episodes, you can point to the really jump, the number of listeners to you. Cast over the years. You know it's funny 'cause. This happens all the time time that we can. You can actually see like new people coming in because of a particular guest just happened recently like with Yeardley Smith and the Simpsons in general.
I think having you on the simpsons. We saw an influx of people coming and not been there before. You can charge that Mandy Moore is a good example of someone who people coming in because their fans of hers and had not heard the show before- or they had read the Ryan Adams piece in the New York Times and wanted to hear her talk about that. But we know the numbers go, and I would just say that that happens consistently every month, so there's a guest or two.
You can probably figure out who they are. You just look at the list. An you go. I know that person very well from pop culture, and those are usually the ones that make the numbers spike.
However, we have a relatively stable foundation and at this point where it doesn't dip below right I would say that over the history of the show, there's really basically two names that jump the show immediately from one another, and that was Robin Williams yeah, which was you know, huge thing for the show.
An just. The idea of we were doing and how it could work yeah and then obviously, Obama, which was like a three million download. Episode is just brought it just changed overnight, changed our business right in terms of the increase to audience it's still on, and you know you have audience that drops off. You have new audience that comes in part of that is the reason you hear a variety of guests on the show, yeah and also.
I mean there were people that watch the simpsons that were like, I didn't even know there was a real show right right. My father is not clear how to listen to it still is. That might be a different case. You know I'd be somewhat, but that goes into a good point, though.
It's like beyond just guests, taking the audience numbers yeah, it's like there's visibility out there that you being on glow, brought more listeners. The thing changed the game, probably more than anything, was that New York Times article by Dan Saltzstein in two thousand and eleven. They really, you know we told by other people doing podcasts at the time. This just changed it for us like for for their part. Yet for the medium in itself.
That was a big piece in the arts section, but it really changed our lives. Oh yeah, like there's those three things. Robin Williams, that times peace and and Obama yeah like chain our lives, yeah, like I wouldn't win, Robin Williams died yeah. My biggest regret was that I never personally met him yeah to thank him for changing my like he made my life better by agreeing to do the show yeah, and also that I was so happy that it existed when he died.
So little of that type of conversation with him right if any right, yeah. Well, you know we should also thank you, roll measure, Livia Wingate, who was you know, I think, responsible for a lot of the early kind of press around the show and getting you out there for things to associate you with a podcast, and she was a believer like that was the thing like you joined with her right, when we were starting the podcast right after we started like just after yeah exactly because you had brought initial episodes of the podcast two year old manager, and he didn't get it and.
I'm out again back to that idea of like yes, you and I this on our own, but like there have been, there has been helped along the way Olivia was huge and that Judd Apatow was huge in at in you talk about in a ha moment like that for me as a producer, or that he listened now is that he listened very well. He was a fan. He loved the show came on the show an he brought you, the digital recording, he made when he hits like Jay Leno Jerry signed for, and he said, take him and do whatever you want with these yeah, and it was a coup for, like I remember sitting there.
Thinking like we beat like fresh air to the punch on it or like this american life like this is something We do. It would be like listen to like this is like the king of Comedy right now being of Hollywood, yeah, and here is him as a little kid like, basically breaking it open yeah and he found.
You use these things and that episode was huge for us you know similarly like for me from a personal standpoint having IRA Glaspie champion of the show Riley on when he was. That was a big deal big deal. Yes, the thorn we're you know, Jesse we've met mention his name.
We did like ten episodes made available for yeah with beeps and stuff in the air, along the line and on NPR affiliates yeah. It was exciting, yeah and- and we mention Jesse a few times, but he's another person who just kind of gave of himself and Terry Gross.
That's another one like to have that happen with Terry. Oh, that was huge man we're talking about respect the industry in a way like. I think that you know when I interview IRA. It was all very nerve.
Wracking me going through the streets of new. He was he had this huge huge, huge in radio he's a you know.
He is yep and p r and in everything is like this. It's been the secret to my success as an interviewer is I you know. Of course I've listened to this american wife right. Of course I've watched a few simpsons, but there's very few things that I compulsively follow. So I always have a little bit of distance. I don't have the proper context for every. I knew that why not overly reverent right, that's right, it yard into different degrees.
Yes, but I knew that, like you know, I wanted to be validated by these people and the fact that they, It was sort of like well that's something right, but with IRA, like I remember getting to his studio. We were gonna record, it just made sense, but I wouldn't let him sit in his chair, yeah yeah yeah, like I said in his chair and he sat in the guests.
Yeah, you did the same to David Remnick a little while ago date, rape in New York, yeah like he walked in, and you are already in his chair, yep, that God yeah we did so much experimenting early on. We were, I was in cars with people. I love those episodes without without any pepper tone and or you went to Zach Galphin Ackiss on the set of that movie was making me Todd, Phillips, yeah the date date date, yeah yeah, that was exact interview and and in that same time, so that was what I loved is like.
You could do that and we had like Zach Galphin Ackiss, but then the same episode. Where is actually a two parter Utah after nobody of yours, Dean Hines who was like a astrophysicists right, yeah, the dean from from junior high yeah yeah he's right. He was a drummer and I like a little band that I had junior high and he's got. You know, he's always a very bright guy, and now he worked on the Hubble telescope.
Like yeah, we get sued geared up for that stuff. Like I do, I do have the equipment in the car turned on driving down the highway in in new Chicoer, in a car with Maria Bamford. Coming back from this thing, we went to to do that and we were doing the MAX fund that yeah Jesse Thorn sing. I was out in the streets of Houston, with his maligned as that's a good one. Whatever you went in that found out about, could Junta music could hotel these again just play a fluke: the Creation Museum, yeah, the creation, museum, Ryan, singer, Geoff, Tate, yeah yeah.
We we snuck in the gear week. I think we had it would. Then I have a lavalier MIKE's or something I remember yeah the end of things up yeah, because we had to do it under wraps yeah. There was an excitement in so defining and in figuring out you know. Was it didn't matter right when you do whatever the we want? Well, when you talk about validation- and you know to have the validation of like these type of people like IRA, glass and Terry gross like by doing those getting to where we're at today with one thousand episodes and to have foundation of that be a you- and I could agree on this- is our sensibility and we're going to make this the way we want and not Compra I see that yeah to get those people to buy into it and be like yeah.
That's good, like that's all the validation. I need- and I know that's weird 'cause they're just people too, but like I've fund, Mentale respect everything they do like that like when I got into doing radio in college, like my thought was like, if I could have the ideal scenario with my life and career, I want to create.
That's like a combination of this american life and the Howard Stern show yeah like I want to put that together and like in a weird way like your mind of what this is. I think yeah I got a personal note was very cool about that. Is I've had a few time now, one like IRA, IRA and Terry have both been very nice to us personally and I like have tremendous, still tremendous check for them, but also now I can look at like.
Oh my god, I got this totally nice email from Terry Gross, like with her talking to me like uh. The aspects while it's really great yeah, but then there's two things and on the air as very, very validating to me. One is when you were on Bill: Simmons Podcast. You were talking to him about like our set up what we do and you were telling him like what my role is and he was like God. I gotta get it,.
I'm like yeah, I started. I started this guy, you know he needs you and then on stern, after you had Springsteen on some call stern up and like they did. You hear that Mark Barron, Bruce Springsteen. What is that Gary? Maybe I should have Mark Marins producer yeah, yes, two, no, that one yeah, that made my life, that's fucking great, yeah, but the Terry grossing was really like whatever I do is evolve from an organic beginning in how I do what I do yeah it is his mind, like, obviously we didn't invent interviewing, but I don't know that essentially interview people,.
She said she wouldn't do it in less. I interviewed her yeah. She, Tubemate and I've done her show a few times, but I never really met her. I don't think no. I don't think he was in the studio.
You know when they don't do that, but the fact that you wanted me I was like. Oh my god. This is yeah. This is a big deal. They they're the best interviewer in the world. So much happened for me that night really in terms of my skill set yeah as in terms of me realizing it because, like you know, if just come over here. You know like I'm, going to do what I do, I'm going to fidget around I'm going to turn the thing on before they get here.
I'm going. I did not look at him when they come in. Like you, I have things that I do, naturally just so they get comfortable and they don't feel it happening right. We do have a way of doing that and it works, but. I don't always acknowledge that I necessarily have a skill set.
I just sort of can hear things and I wait and I can feel when conversation shift, but with Terry yeah. It was a big deal because nobody knows anything about that woman and nobody sees her usually if you're on her show, you know you're on an isdn, hookup and you're, not in a studio with her it's unclear what her life was, and I realize that that's really true, and it's not a normal thing, usually with people who are that public.
There's information about then, but like I did what I usually do like. I was like how am I going to find out about her? What is she willing to do, and also I knew that she's not a performer, going to be in front of almost two thousand people. You know I can do that it can. She is she ok, but then I to really understand that, like she trusted me with this right and it was like it was, it was, it wasn't a big responsibility, but I really wanted it to go well for her.
I want. There are times in the thing where you can hear your like reassuring her. Your like, don't worry, Terry, were ok, I think it was and then like to do the research it was just. It was interesting 'cause I do have a way of researching I'm not completely unprepared her.
I you I saw her like you know what was available as a bio, and I just saw these gaps. You know like what was going on those six years. Where was she? That would reveal something about who she was, but also knew that was live and my instinct, situation is to go for the laugh, but I knew in that situation.
You know it was obvious. We ask her audience and and my audience who were decent people, they weren't Ya Yahoo's and they knew how to be a president can behave like an audience.
But there were. If only moments there were? I saw a place to get a laugh and I was like I was like you know: don't do it and let her have the space, let it sit for a minute. It's ok. Even it was white and it's hard as a comic showing alive situation not to jump on that beat. But I was like this is uh how you it's about Terry, just let it sit and sacrifice. That moment for a real moment and then the ones that you did jump in an even better right, but very, where of respecting her of making sure she was comfortable in that environment and sort of You know carrying the thing at as a gracious host, but also keeping it going like.
There was a lot of things that I was very aware that I was doing and it made me feel like a real professional yeah. It was one of the best night of my life, really that it it came off so beautiful yeah there's a list. You know I figured people are going to ask over and over again. Let's just answer me now specifically this one came from Brian, but lots of people ask this it's, as was that Horatio Sanz, who did those weird to put copper bits with you in the super early episodes, W t F and for somebody We may not know what he's talking about there, but we do get asked quite a bit about in the earlier so it's usually like these are within the first one hundred here we were doing as mark, and I talked about earlier.
We were doing a lot of segments and part of those segments were like sketches with via improv comics are after, but we would try to play them off like they were real, a real Khalfan ask kind of like, and we never let on, for some of them right. Well, the the idea was that this was part of the W T F moment right. It was also like it was really a legitimate third segment for a long time is the only thing that remained when I get there.
We didn't do comedy bits, but we do and I'm monologue an interview, and then we have a second guessed that May or may not be real right and and that this kind of stem from us doing this on morning, seditious affect in the early episodes. We used some of our old morning's edition yeah to do their characters can Jones did that this character laden Smalls, Jim Earl, yeah. We do the guy read the obits yet more Mortensen and we just treated them like the characters.
We didn't say this general doing: Mortensen Chupacabra, not Horatio Sanz, that was Nick Kroll, which is actually a bit. He brought to other shows don't show the crawl show and Comedy Bang Bang, but here I'll just go through finally, for once and for all so, if anybody's asking out there who this one? Who is that we could still get emails?
Believe me, I wouldn't let on yeah we we we get, people goes at real and and was we're, but was policy never to say right so so come on now the the nightclub comic from from the seven John Daily John Daly, the very first. Is it real? Steve 2. Barry Maron 2. Show More Show Less. Any Condition Any Condition. No ratings or reviews yet No ratings or reviews yet. Be the first to write a review.
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