When was cadburys taken over by kraft

Outside Cadbury's plant in the Birmingham suburb of Bourneville on Tuesday some workers expressed their fears about possible job losses.

One man told the Press Association: "There are a lot of worried people inside that building. The employee, who asked not to be named, added: "Nobody really knows what is going on or what this might mean in terms of job losses, but inside that factory there are a lot of people who are very, very worried about the future -- the future of the company and their own future, their jobs and their families.

Share this on:. We recommend Would takeover affect Cadbury's taste? Cadbury: From grocery store to global giant Hershey prepares Cadbury counter-bid. More Business. Most Popular. Fine art from an iPhone? The best Instagram photos from After IVF shock, mom gives birth to two sets of identical twins. A great British icon, an important brand in the history and evolution of British business, was no longer British at all.

The name persisted, but precious little remained of the company Cadbury himself had created, or the strict business ethics under which he and his two sons worked. But there was even more change yet to come. This week, Cadbury confirmed that it was no longer working with Fairtrade, and had instead switched to a new cocoa production partnership known as Cocoa Life — which does not exert the same price rules.

Fairtrade demands that farmers should not be worse off under the new scheme. Cadbury is now a subsidiary of an arm of Kraft, or spin-out company, known as Mondelez International. Its chief executive is Irene Rosenfeld. What the cocoa farmers who work to supply her global operation will earn for their crucial part in her success is now under question. Other smaller brands under the Cadbury group have had their ethos similarly stripped from them.

It was bought in by Cadbury, and subsumed by Mondelez International as part of the Kraft takeover. But it is the very epitome of the destruction of business value in the search for profit at all costs. Full Terms and Conditions apply to all Subscriptions.

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