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This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information. In his new role, Pandhi will provide data-driven execution and support to VSB brands, entrepreneurs and founders as the portfolio of brands builds additional scale.
Building platforms in categories where VMG has been actively investing for nearly 15 years has been something we have been contemplating for some time and we are thrilled to kick off our first consumer products platform with popchips as a partner.
In the coming years, VSB is expected to invest in a wide range of snacking sectors including salty, sweet and nutrition bars, and, along with future VMG platform concepts, it will also house a portfolio of brands that meet an array of consumer needs and usage occasions.
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